Dennis Henson

47 Ways To Market Your Property
by Dennis Henson

In order to become a successful real estate investor there are certain skills that must be mastered. One of these skills is marketing. The following list is a great way to insure your marketing program is successful and make sure that your investment home does not sit empty and drain your bank account while you wait for a buyer.

Make an effort to do several of these action items each day until your investment home sales, rents, leases, or you are forced to move in:

1. Put signs in yard (be sure phone numbers are readable):
  • For Sale
  • Flexible Seller
  • Motivated Seller
  • "0" down
  • 2. See that landscaping looks great

    3. Check out & fix mail box if needed

    4. Clean driveway if needed

    5. Plant colorful flowers & add mulch

    6. Paint and repair front door as needed

    7. Replace front light fixtures as needed

    8. Replace house numbers as needed

    9. First look inside must be a positive

    10. Make house smell like apple cinnamon

    11. Soft music playing is good idea

    12. Keep the inside of the house looking bright

    13. Make sure house is very clean (especially kitchen and bathrooms)

    14. Put lock box on door for showing

    15. Take good pictures inside and out

    16. Put tube on main sign with flyers

    17. Check tube every few days (keep filled with fresh new colored flyers)

    18. If local laws permit--place directional signs from main streets

    19. Replace directional signs (as needed every few days)

    20. List for sale & lease on MLS with pictures

    21. Run "For Sale" ads in newspaper:
  • Flexible Seller
  • Be sure your ad gets listed on the internet
  • 22. Run "For Lease" ad in newspaper (be sure ad gets listed on net)

    23. Get an 800# with number capture feature

    24. Run long term rent to own ad in tabloids (like The Greensheet and Penny Saver)

    25. Place ad with

    26. As calls come in keep good notes (for this and future sales)

    27. Trade leads with others home sellers

    28. Post ads on free real estate listing sites

    29. Post house on real estate association sites

    30. Visit neighbors and talk it up (offer a finder's fee)

    31. Blanket the neighborhood with flyers (include the finder's fee)

    32. Have open house every other week (each better than the last)

    33. Promote open houses with:
  • Ads
  • Directional signs
  • Big balloons
  • 34. Have a lunch at home for realtors the week of the open house

    35. Make up a realtor flyer, offer free lunch $ door prizes

    36. Make friends with 5 realtors at 5 realty companies
  • Tell about house
  • Ask for new leads
  • Ask to pass out flyers to other agents in their offices
  • 37. Gather agents e-mail addresses from flyers, cards, ads, and booklets

    38. Send e-mails to realtors & brokers--"If you show it-it will sell"

    39. Follow up e-mails to agents with a call

    40. Offer brokers a bonus if offer arrives by (a specific date)

    41. Set up your own web site

    42. Do a color flyer with:
  • Pictures
  • Terms
  • Discount coupon
  • Web address & contact info
  • 43. Print up a finder's fee dollar (to pass out in the area and put in all your mailings)

    44. Set up a 24 hour recorded message (to use with your 800#)

    45. List the house on an eBay auction

    46. Use a mailing service to mail out:
  • Letters
  • Flyers
  • Finders fee dollars
  • 47. Advertise in Los Angeles Times

    Just doing a few of these items each day will pay big benefits for your future sales!

    Dennis Henson
    Dennis Henson is a full-time real estate investor, author and mentor in Arlington, Texas. He is president of Vanguard Marketing and Investments, Inc. and AREA real estate investor's group.

    Dennis has a B.S. Degree in education from Jacksonville State University and a Master's Degree in Education from Mississippi State University. He purchased his first investment property in 1971 in Georgia and has taken numerous courses by real estate gurus including John Schaub, Robert Allen, Carleton Sheets, Wade Cook, Russ Whitney, Dolf de Roos, Mike Summey, Roger Dawson, Bill Barnett, and many others.

    Dennis Henson enjoys investing in real estate, helping people find and purchase a new home, working with new and experienced investors and advanced teaching real estate investing techniques. Many years of experience, constant study, and love for teaching have made Dennis Henson an excellent author and mentor.

    Copyright Notice
    Copyright 2002-2020 All Rights Reserved. Published with Permission of Author. No part of this publication may be copied or reprinted
    without the express written permission of the Author and/or

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