The Outdoor Billboard Professional Home Study Course
by Dave Reynolds and Frank Rolfe


So, why would you want to get in to the billboard business? The billboard business is one of the most lucrative start-up concepts in the U.S. and one of the best kept secrets. You have two avenues to success here. You can simply find locations, sign them up, and sell them to existing billboard companies ("flipping" locations), which can make you tens of thousands of dollars in your spare time. Or you can find them, construct them, and build a portfolio of signs as an investment. You can build that portfolio, over time, into something sizable and extremely valuable. The billboard business has built one billionaire, John Kluge, at least two near-billionaires, Ted Turner and Artie Moreno, and many, many millionaires. It is one of the least known, yet most profitable, niche investment opportunities. The industry has three public companies: Lamar, CBS, and Clear Channel. And all of these people and companies began just as you are, obtaining one billboard location at a time.

Flipping Billboard Leases And Permits Can Be Very Rewarding Financially-You Can Earn From $5,000 To $200,000 Per Flip If You Work Hard And Have Some Luck.

If you have absolutely nothing but a deep desire to be successful, then you can start a billboard company and make your dreams a reality-that's what I did. I started my billboard company straight out of college with absolutely no idea what I was doing. For nine months I floundered and didn't find one billboard location, but then I started to learn the ropes and by the end of the first year I had three. From that point on I got better and better at it. Fourteen years later, I had averaged building two billboard faces per month for that entire period-the most anyone had ever built in Dallas.

I financed my company through credit card debt, bank debt, and flipping billboard leases. But, you don't have to take on debt to be successful-you can just flip billboard leases and never take on a penny of debt or risk any of your own money.

But, today you can probably do a lot better than I did, because you won't have to flounder in your early years like I did. That's because I've written this course to teach you everything I learned about how to succeed at the billboard business.

When You Invest In This Course, You Will Also Receive Once-A-Week Access To Our Mentoring Hour, Live With Me On The Phone, To Give You Continual Support On The Concepts Put Forward In These Materials!

If you want to get into the billboard business, then this course is absolutely essential. It covers all aspects of the business, from selecting your market and laying the groundwork to begin, to identifying legal locations, deciding what size and configuration to build, negotiating with land owners, obtaining permits, building the sign, renting the advertising space, managing the sign, and preparing for an exit strategy. It not only shows you step-by-step what to do, it also shows you the shortcuts and insider secrets that the professionals use.


The Outdoor Billboard Professional Home Study Course Manual, over 375 pages in length, with all the information you need to know to succeed including special tricks and insider secrets to get ahead of the competition; a $199 VALUE!

6 hours of CDs on the key concepts of finding locations, buying locations, building signs, operating signs, renting ad space, and selling billboards; a $179 VALUE!

  • How to Find a Billboard Location CD

    1. Picking a Market

    2. Assembling your Tools

    3. Marking up Maps and Ordinances

    4. Finding Spacings

    5. Contacting Owners

    6. Meeting with Landowners

    7. Signing up Leases

    8. Thinking Outside the Box

  • How to Buy a Billboard CD

    1. How to Find a Billboard to Buy

    2. How to Approach an Owner

    3. How to Let the Owner Calculate the Price in your Favor

    4. How to Construct a Contract to Buy

    5. How to Perform Due Diligence

    6. How to Detect Dirty Tricks

  • How to Build a Billboard CD

    1. How to Pick a Size

    2. How to Pick the Height

    3. How to Decide on a Structure Type

    4. How to Choose the Site to Drill

    5. How to Get Electricity

    6. Big Problems to Watch Out For

  • How to Operate a Billboard CD

    1. How to Make a Budget that is Realistic

    2. Collections -- the Most Important Thing to Watch

    3. How to Develop Easy to Use Systems For Everything

    4. All about Lights and Timers

    5. How to Measure Your Success -- Renewals

    6. How to Avoid Big Disasters

  • How to Rent Ad Space on a Billboard CD

    1. How to Price the Billboard

    2. How to Market the Space

    3. Meeting with Advertisers

    4. How to Close the Deal

    5. Client Follow-Up and Satisfaction

    6. How to Rent Anything

  • How to Sell a Billboard CD

    1. How to Price it

    2. How to Market it

    3. How to Groom it For Sale

    4. How to Meet with Buyers

    5. How to Negotiate

    6. How to be Easy to Buy From - with Repeat Potential

  • 175 pages of PDF download of transcripts of these CDs

    Getting Started - 4 hours of bonus CDs; a $99 VALUE!

  • Getting Started

  • Initial Housekeeping

  • 10 Steps to Rent any Sign

  • Mental Preparation

    One Quick Deal Review of a Billboard that you are looking to Purchase; a $199 VALUE!

    Free access to our weekly Mentoring Hour every week for a full year; a $299 VALUE!

  • Because we always want to OVER-DELIVER, you will also receive access to our weekly Mentoring Hour. This is where Frank Rolfe will be on the phone answering questions or talking about new things happening in the industry. Again, this is FREE with the Home Study Course. You can ask any question, or talk about deals.

    Receive our standard billboard ground lease form for you to review and edit to meet your state laws (THAT ALONE WOULD COST YOU $4,000 TO CREATE, AND WOULD STILL NOT BE AS GOOD)!

    The Outdoor Billboard Professional Home Study Course is not like anything you have ever listened to or read before. I don't fill it with a bunch of fluff on how you are going to make a million bucks with no money down. I tell you the whole story...the good, the bad, and the sometimes ugly.


    I show you the right way to get into the outdoor billboard business, and how to avoid making costly mistakes that can jeopardize your investment.

    If you compare this course to any of the other books, courses, manuals, or products out there that are similar, I would have to charge $750.00+.

    However, since my goal is to provide valuable information and make it affordable, I am starting the price out for this new product at:

    90-Day Money Back Guarantee!
    If you're not completely satisfied with The Outdoor Billboard Professional Home Study Course for any reason, simply return it in resalable condition and I will immediately refund your invested money in its entirety - no questions asked!
  • Only $347.00!

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