People are visual creatures, which is why marketers across all sectors are turning to visual real estate marketing in their efforts to attract more leads. Striking visuals draw people's attention, help them remember information and are more likely to inspire engagement.
In fact, people process images 60,000 times faster than text, according to 3M Corporation.
Visual Marketing Techniques That Sell Your Properties
The real estate market is especially well-suited to take advantage of visual marketing tactics since buyers are likely to rely on imagery when making decisions. Here are five techniques that can help you add some curb appeal to your real estate marketing.
1. Stellar Photography
Every real estate listing should include high-quality photography. The photos you provide will give people their first impressions of your property and your brand. Low-quality images can make someone think — perhaps even subconsciously — that the property is of inferior quality, as well. Lousy photos also make your brand seem unprofessional.
Consider hiring a professional photographer to take pictures of your property or investing in a high-quality camera and photography lessons for yourself. Whichever route you choose, make you professional photos are a priority.
2. Video and Virtual Tours
Creating video tours of your property can help it stand out, pique people's interest and make them more likely to want to see it in person. Potential buyers may not have time to tour every property they come across personally. By creating a video tour, you're making the process much more convenient for them.
To take your listing up a notch, create a virtual 3D tour. This technology provides viewers with an immersive 360-degree tour of a property right from their computer.
3. A Mobile-Friendly Website
Having a professional, visually appealing website is crucial for today’s businesses. Your site should also look good both on desktop and mobile devices.
Make sure your website is responsive on all platforms, meaning it will adjust according to the screen people view it on. Your mobile site should load quickly, have text that is large enough to be legible and not have pop-ups — especially those that are difficult to close on mobile devices. Otherwise, viewers may get frustrated and leave your site for a competitor’s.
4. Visual Social Media Content
You should also think visually when posting on social media since visual posts get considerably more engagement. Tweets that contain images get 150 percent more retweets and Facebook posts with pictures receive 2.3 times the engagement.
Photos of your listings make great posts, but so do many other types of content. Try posting pictures of landmarks and community events from the regions where your properties are, infographics full of interesting factoids and videos in which you give tips related to real estate. Feel free to both create original content and share things others have made — provided doing so isn't prohibited by copyright rules.
5. Branded Giveaways
You can invest in plenty of giveaways to boost your real estate investing brand. Pens, coffee mugs, t-shirts, key chains and magnets are just a few examples. These items should all display your logo prominently and, if appropriate, include your contact information.
Of course, a prerequisite to this is having a logo and a distinct brand identity. If you don't have this yet, make developing a brand a priority. You may want to work with a branding or marketing specialist to make sure you get it right. Once you have it, incorporate it into your giveaways, website, social media accounts and more.