When you are advertising your apartment vacancies or rental property for lease – some time you have have to go the extra mile to make sure that a potential tenant chooses your property to rent over the next guy. One of my favorite apartment marketing tools is available to download. Here a FREE copy of ‘The Apartment Hunters Checklist’ to REIClub.com investors:
The Apartment Hunters Checklist
What is it?
An apartment marketing tool for landlords to print out and give to prospects who inquire about or get a tour of your property. You can send it as an attachment to email or print out and hand to potential tenant with the application.
How does it help me?
Wondering “how can I rent my house or rent my apartment faster?” This tool keeps your apartment name and contact info in front of your prospect when they are touring and considering other properties. And adding a special offer at the end of page 2 helps remind prospects what they get if they decide to rent from you. This special offer message could be something like ‘Choose your FREE welcome gift and rewards program on move-in’ or ‘Find out how to get 1 month FREE rent’, etc.
This form helps prospects objectively compare the pros and cons of your property against others and make the best decision. And most importantly, it keeps you top-of-mind with your prospects. And staying top-of-mind is one of the most important apartment marketing ideas!
How do I use it?
Step 1: Customize the form in Microsoft Excel with your own apartment name and phone number at the top of each page and at the bottom of page 2.
Step 2: Give each prospect who tours your property 5 or 10 of these checklists to take with them and use in comparing and rating your own property AND other apartments that they tour and visit.