Joy Gendusa
Joy Gendusa is an entrepreneur, business owner, author, keynote speaker and philanthropist. With only a phone, a computer and postcards (no funding of any kind!), Joy grew PostcardMania from a small startup into an industry leader that generated $59 million in 2018 and currently employs over 250 people in Clearwater, FL. Her company, PostcardMania, has been featured on the Inc. 500 and 5000 lists, and has helped 86,000 small businesses and counting with their marketing.
-
Yellow Postcard Campaigns that Generated 502 Calls, $96,900 and 3,421% ROI
Want to see how one investor generated 502 calls and an ROI of 3,421% from ONE marketing campaign?And better yet — he’s currently earning $60k–$100k a month using postcards as his ONLY form of marketing.Then keep reading:An investor located in North Carolina decided to try direct mail to drive qualified calls into his business.The first and arguably most important part to building your direct mail campaign is the mailing list. This investor compiled his mailing list separately, focusing on 7,200 distressed homeowners living in the area he wanted to target.Once you know the homeowners you’re going after, it’s time to…
-
REI Absentee Marketing Campaign that Generated $162k Without Handwritten Letters
If there is one thing your marketing MUST do, it’s pump tangible revenue back into your bottom line. That’s why today, I’m sharing this real case study of one investor whose marketing campaign created a return on investment of 11,658%. Yup, you read right! 11,658% ROI. Plus, the strategy they used isn’t some fancy new marketing trend — in fact, you probably know it quite well… Direct mail! The Strategy: This investor is located in the Greater Detroit Metro area. They wanted to target absentee homeowners, so compiled a list of homeowners whose property taxes were filed out of state.…
-
One Marketing Campaign Generated 82 Responses, $20,000 Revenue
Does direct mail still work for real estate investors? Let’s look at a case study.This case study shows how one real estate investor generated 82 responses, $20,000 in revenue (a return on investment of 316%), and yes — with “old school” direct mail.The Strategy: Investor wanted to target seniors in Washington, D.C. with a postcard campaign offering to buy their homes.The investor chose a mailing list targeting seniors in the D.C. area aged 65+ and had a company mail multiple pieces of mail. This scored him a bulk mail postage discount, which can add up quickly depending on how many…
-
3 Smart Online/Offline Marketing Strategies for REIs that Work
You know it and so do I — marketing today isn’t the same as 20 years ago.Gone are the days of sticking a bandit sign in the ground and waiting for the phone to ring. But with so many trendy marketing tactics popping up, what’s actually worth your investment as an REI?Over the years, we’ve seen closely witnessed marketing strategies evolve, and we’ve taken stock of what does and doesn’t work for investors when it comes to integrating new methods with the ultimate REI marketing standby, direct mail.So, here are the strategies that I think are worth a second glance…
-
3 Different Homeowner Mailing Lists Generated 295 Leads, $60k and More
REIs targeting homeowners with direct mail is the name of the game, right?But which list is best? Which list is oversaturated? Which list is ripe with highly qualified leads eager to sell low?Check out these case studies to see for yourself what other REIs have done with great success, and you might just find yourself inspired…1. An absentee homeowners and landlords list generated 4 deals and $60,000 in revenueAn investor mailed a simple postcard design to a mailing list comprised of these demographics:LandlordsNon-owner-occupied propertiesLocated in specific zip codesTheir postcard wasn’t typical either — no yellow letter, no “notice” language, no…
