Automated Phone System For Motivated Seller Leads

Josh Arras, Director of Marketing at REI Blackbook, continues the REI Blackbook demo series – this time with how to manage inbound phone calls for your real estate business.

Josh discusses how it's important to use a system to be able to track where your leads are coming from through your various marketing channels. It's important to have a call tracking system to be able to have transparency into which marketing efforts are performing the best for you – so you can allocate your money intelligently.

This demo goes through the system and the benefits of its robust tracking system – at a high level, dividing by marketing channel, and more granular by individual marketing collateral.