Creating Craigslist Ads for Investor Real Estate Marketing Campaigns

Frank Chen

Hi, this is Frank Chen with REIClub.com, the only site you need as a real estate investor. Today I've got a quick video on creating a craigslist real estate marketing campaign…

Step 1: Create An Account:

Very Easy
Go To Craigslist.com and click on the login button
If you don't already have an account, click on “Don't already have an account”
Fill in your information, name and email, and you'll be sent an email to confirm
Once you receive the email, click on the link in the email
Begin to use Craigslist

Step 2: Find Your Target Audience:

Wholesale buyers, foreclosure/REO buyers, lease option buyers, apartment building buyers, luxury home buyers, first time home buyers, buyers in a particular school district, etc..
Help you determine which Keywords to use – Easier for people to “Search” for you

Step 3: Create Your Campaign:

Good campaigns take – 30-60 minutes to setup, sometimes longer depending on your computer skills.
BUT, Once you are done it's done for good, so spending more time on it is ok
Tweak here and there
* You will want to Create several different ads to post and generate traffic.
* Craigslist doesn't allow you to post the same ad over and over
* So you'll need several different posting titles and posting descriptions
* You'll also want variations for the location and price boxes as well
* By creating different titles and posts it allows you post frequently, which allows you to consistently drive traffic to your landing page or squeeze page
* Better to not send traffic to your main web page, email or give out personal number

Step 4: Posting Your Ads:

Post twice daily during the week – Late Morning and Early Afternoon
At least once a day on the weekends.
The way their site works the longer your ad is up the farther down the page it goes.
Ask yourself – When do you search Craigslist?
Be consistent – only takes a couple minutes a day,
Easily pass this task to an assistant

Step 5: Follow Up:

Depends on what information you collected from the leads
Name and Email – Only email follow-up
Phone Number – Voice blasts, welcome call from staff, etc..
Address – Direct mail – Self-Liquidating Offers?
Consistent and Scripted
Send out something weekly?
Start interacting and building a relationship with your leads.
Offer – Teleseminars, homes tours, group open houses, live seminars, etc.

Step 6: Track Your Stats

Track your ads from the start
If you don't track you'll have no idea what's working and what isn't.
Help determine which ads are getting the most responses
How well your landing page is converting
How many leads you are getting daily
How many leads turn to clients
How many leads open your emails, and much more.

Tracking this information is how you improve your results.

So these are the 6 steps. I hope you enjoyed the video.

Again, this is Frank Chen with REIClub.com. Please take the time to leave your comments for this video below and please subscribe to our YouTube channel so you'll be automatically notified when we upload more quick video tips for you. Take care and good investing.