Marketing War With The Whole Telephone Pole

John Jackson not-so-subtley discusses his preference for Lease Options vs. Wholesaling.

For starters, John highlights the discrepancy in marketing dollars. As a wholesaler, not only are you competing with all of the other wholesalers – “everyone's a wholesaler” – but you compete with the whole telephone pole of advertisements.

John appeals to those who don't dream of spending tens of thousands of dollars on marketing – and why you should go for “pool money” vs. “pee money.”