There’s a huge source of real estate leads out there that most investors are ignoring: seniors and their adult children who are looking to sell their homes as they transition into senior living. Our guest, Phillip Vincent, has been specializing in this very thing, and he’s here today to explain it to us.

Phillip loves helping to transition seniors because it makes him feel good about what he does, and the leads come to him. In the traditional real estate space, all the investors are competing for the same deals. Phillip works around all of that.

The secret is in the relationships. By building relationships in the senior living community, you can establish a network of referrals that will send leads to you. The approach when talking to these people is going to be a little different: don’t even refer to yourself as an investor, or you’ll be written off as a shark.

Make yourself a useful tool in the process, and always be sensitive to the feelings of the sellers. Remember, they are putting an elderly parent into senior care: they have a lot on their mind. “They’ve been getting a lot of bad news lately,” Phillip says. This is your opportunity to help those people out while securing a great deal for yourself in the process.

What's Inside:

• Get outside of the regular investor pool instead of competing for deals.
• How to build relationships with senior care professionals.
• How to help families transition their parents into senior care.
• Approach things differently than the average investment opportunity to build trust.